Reset & Restore Factory Image and Settings in Windows 10

If you have bought and OEM computer and you, for some reason, need to restore it back to factory settings, then this post will show you how to restore the factory image to your Windows 10 OEM PC via Recovery Option. You may need to carry out this step if you find that the PC operating system is totally messed up and the best option to reset all setting.

The first thing you want to try is the Refresh & Reset PC option. If this does not solve your problems, the way forward be would be to either clean install Windows 10 or to restore the factory image.

Reset & Restore Factory Image and Settings

When you bought the new computer with Windows 10 pre-installed, it came with a Factory Image installed on a separate system recovery partition. A Factory Image is a ‘clean’ copy of your operating system with all the required drivers and programs pre-installed. I put the word clean in inverted commas, since most of these images are crammed with Crapware. Nevertheless, if you need to fall back to Windows as it came installed, then the PC lets you restore your computer state to this image.

Before you begin, you should first copy all your data, files, personal folders, etc to an external hard drive or USB. Having done this, make sure that you are connected to the Mains power,

Now to start restoration of your PC to the factory image, from the WinX Menu, open Settings app > Update & Security.

In the left pane you will see Recovery. Click on it.

Here you will see a Restart now button, under Advanced startup. Click on it.

Your PC will restart to Advanced Startup Options and you will be presented with a blue colored screen asking you to choose an option.

Select Troubleshoot, and on an OEM computer, you will see the following three options, one of which will be Factory Image Restore.

restore factory image windows 10

When you click on Factory Image Restore, your PC will restart and attempt to restore your system software to a saved system image.

One the process is started, you will be unable to stop it.

You will have to be connected to the Power for this process to start. If you are on Battery mode, restoration will be aborted on restart.

NOTE: If you cannot get to your Desktop, you can press Shift and then press Restart from the log in screen itself to come to the Startup Setting screen on restart. Then clicking a few times, you will be able to come to the Troubleshoot screen. From then on, you can carry out the above process.

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. Please read the entire post & the comments first, create a System Restore Point before making any changes to your system & be careful about any 3rd-party offers while installing freeware.