If you have updated your Windows 10 to Version 1511, OS Build 10586.14, you will notice some Windows Store app ads being displayed under Suggested in the Start Menu. While they are merely some app suggestions, if you do not like them you can disable them or turn them off. These Suggested entries are shown in the same place where otherwise you see Recently added apps shown. If you have not added any apps recently, Microsoft will suggest Windows Store apps to you.
This post shows how you can disable or turn off the Suggested ads of Windows Store apps in Windows 10 Start Menu. You can turn off a particular app suggestion or turn off all suggestions.
Turn Off Suggested Start Menu app ads
Right click on the Suggested app. You will see the context menu offer you two options:
- Don’t show this suggestion
- Turn off all suggestions.
Make your choice and click on the entry.
There is another way and that is through the Settings.
Open Start Menu > Settings > Personalization > Start.
You will see a setting – Occasionally show suggestions in Start.
Move the switch to Off position.
The app suggestions will no longer be shown.
Drag your Start Menu from its edge to reduce the gap which now appears because of this.
Microsoft has said that they will continue to offer ads in Apps on Windows 10. Beyond that, they do not have plans for advertising in Windows 10. Start content is programmed by Microsoft to help customers learn and discover new features and apps to enhance their Windows 10 experience; app publishers are not paying to be featured.
See how you can completely remove all Ads in Windows 10.