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Prevent advertising networks from tracking you
The Network Advertising Initiative has tool called the NAI Opt-out Tool, which shows you which advertising networks are tracking your surfing habits via Cookies. It shows you which advertising networks have cookies on your computer, and lets you opt out of being tracked by them, should you wish to do so.
The NAI Opt-out Tool was developed in conjunction with its members for the express purpose of allowing consumers to “opt out” of the behavioral advertising delivered by the member companies.
Using the Tool, you can examine your computer to identify those member companies that have placed an advertising cookie file on your computer.
To opt out of an NAI member’s behavioral advertising program, simply check the box that corresponds to the company from which you wish to opt out.
Alternatively, you can check the box labeled “Select All” and each member’s opt-out box will be checked for you. Next click the “Submit” button. The Tool will automatically replace the specified advertising cookie(s) and verify your opt-out status.
If you ever delete the “opt-out cookie” from your browser, buy a new computer, or change Web browsers, you’ll need to perform the opt-out task again. It’s only when the network advertiser can read an “opt-out” cookie on your browser that it can know you have decided not to participate.
Effective August 1, 2009, the NAI has established a policy that all NAI member companies must implement a minimum five-year lifespan for their opt-out cookies, as soon as reasonably feasible.
Opting out of a network does not mean you will no longer receive online advertising. It only means that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.
Want to see which advertising networks are tracking you? Go here! You will be surprised at how many ad networks are tracking you!
Firefox users may also want to see NAI Consumer Opt Out Protector Add-On for Firefox.