Problems installing iTunes on Windows 10? Here’s a good fix!

You’ve just updated to Windows 10 and trying to install iTunes, but it is not working? Maybe you are receiving An error occurred during the installation of assembly Microsoft or Apple application support was not found error message. You’re ripping your hair out because you have no idea what is going on and how to fix it. Let’s help you out with that because you’re not alone since many have been complaining about the same problem. No doubt Microsoft has done a splendid job with Windows 10 so far, and we expect the company to continue refining the operating system in the coming months to make it better.

Problems installing iTunes on Windows 10

Problems installing iTunes on Windows 10

As a new OS, there will be issues in the first set of months after launch, and the inability for some folks to install iTunes is one of them. Whether or not this is an Apple or Microsoft issue doesn’t matter right now, it is all about getting the thing to work.

Let’s do this thing:

When attempting to install iTunes on Windows 10, some folks might come across an error that looks like this; “An error occurred during the installation of assembly Microsoft… HRESULT: 0x80073715?.”

Another error might look like this one; “Apple application support was not found (Windows error 2).”

This is how to fix the problem:

You will need to download the correct iTunes file for your Windows 10 computer. If you have a 32-bit or 64-bit machine, then download the file that fits. Bear in mind that a 64-bit iTunes file might not work correctly on a 32-bit machine.

These are the files that are required for a smooth installation:

iTunes for Windows:  32-bit version: iTunesSetup.exe | 64-bit: iTunes6464Setup.exe | 64-bit for your ancient video cards: itunes64setup.exe.

The above files are very important to escape the installation errors, so keep that in mind.

Click on the file to install it after it has been downloaded. Follow the onscreen instructions carefully and from there, everything should work as expected.

We suspect that in the coming weeks, Microsoft or Apple will fix the issue, so installing the normal way should be fine. Then again, these companies are sometimes slow in delivering updates, so we suggest going this route if you are really in need of running iTunes on your Windows 10 computer this very instance.

See this post if your iOS device is not showing up in iTunes for Windows 10.

Posted by on , in Category Windows with Tags
Vamien McKalin possesses the awesome power of walking on water like a boss. He's also a person who enjoys writing about technology, comics, video games, and anything related to the geek world.


  1. Richard Ingram

    I have iTunes installed and it’s working fine with Windows 10. Windows 10 was an upgrade from Windows 8.1 Update and iTunes was an upgrade from whatever previous version I had installed. I’m not sure why this article is recommending an old version of iTunes. I’d recommend going to the Apple website and downloading the latest version.

  2. Jeanese

    Windows 10 & iTunes was working fine until the latest update came thru from iTunes. I updated iTunes now it will not recognize my iPod. I get a message that tells me to unplug and try again if that does not work to uninstall and reinstall iTunes. I really don’t want to do that! Any other options?

  3. david h

    I run Windows 10 on a Surface Pro3. iTunes stopped talking to my phone, not even recognising that it was connected to the computer. So I tried to uninstall iTunes and that failed as my system told me I don’t have access to “iTunes6464.msi” and that it’s in an unavailable location. But it seems that iTunes was uninstalled, so now I have no iTunes and the useless Windows phone manager – which does not let me upload files to my phone. I then tried to reinstall iTunes, using a fresh 64bit download file from the iTunes store. No dice, same error. When I start my computer it checks and tells me there is a newer version of iTunes available, but if I download and try to install I get the above message again – talk about running around in circles. With my limited knowledge and lack of desire (and time) to become my own helpdesk I am now stuck. Any ideas what I have to do to get a functioning iTunes again?

  4. Lee Foo Young

    They haven’t fixed it, because the day after Christmas, I am getting Windows error two.

  5. Chepol Adli

    How can I install itunes 11 or older (windows 10)?

  6. amar

    unable to download iTunes on dell inspiron 3250 windows 10 64 bit

  7. Shelby

    I had a Windows 7 desktop that crapped out so I bought a new model with Windows 10 64-bit, since I’ve got a few laptops upgraded and liked the new OS. None of these itunes install files are working. It always says the app can’t run on this computer. I’ve looked up how to disable smart screen but the menus on my computer are different :-/
    Are there other firewalls or antivirus things that could be blocking this? I’m not dumb with computers but this is making me feel pretty dumb

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