You can stop Yahoo from scanning your email & displaying personalized ads. You can do this by opting out of this service from the Yahoo Ad Interest Manager. Yahoo has been one of the oldest players in the dot-com era. It was one of the most famous services along with AOL when launched in 1996. Their main feature was to index the Internet. Then came in Yahoo mail and more services that dominated the Internet in its early times. But Yahoo slowly started to fade out.
In 2008, Microsoft offered Yahoo for $45 Billion for acquisition. But Yahoo bluntly refused the offer and was sold to Verizon in 2016 for almost 10% of its valuation done by Microsoft at around $5 Billion only. Before that, they killed the classic Yahoo mail in June of 2013 forcing users to switch to the new Yahoo mail experience, but as the history says, it did not work out very well for them.
Even after being acquired by Verizon, Yahoo works fine with the dominance of Google, Apple, and Microsoft on the Internet. This does not stop them from scanning its users’ emails. They do this scanning to find their topics of interests and to get to know their users. This is something similar to what Google does with the users of Gmail.
Stop Yahoo from displaying personalized ads
First of all, start by visiting the Ad Interest Manager on Yahoo!’s privacy website. You can find it here at – https://aim.yahoo.com/aim/us/en/optout/
[UPDATE: This link redirects now to https://policies.oath.com/. If you click on your country, you will be taken to a page which is full with legalese and a few broken links.]
On the page, you will be able to find the panel as shown in the screen snippet above. Inside it, you can just Opt Out of every tab including Across the web as well as On Yahoo.
Once you do this, the button will change into Opt In.
Voila! You are done with stopping Yahoo from scanning your email and displaying personalized ads.
If you noticed on the bottom portion, you would see a section called Your Device & You.
There, you can find all the details of your location, IP Address, OS, Browser, and other details.
You can manage the locations from where your account has been accessed.
For this advertising tracking and scanning, you need to opt out separately from each device that you use because the cookie storage policy applies to each device separately.
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