Download Google’s Search Engine Optimization Starter Guide

Google’s Search Engine Optimization Starter Guide first began as an effort to help teams within Google, but Google thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines.

Search Engine Optimization Starter Guide

UPDATE: Google has updated and released its Search Engine Optimization Starter Guide, which gives a lot of SEO tips to bloggers and webmasters to help improves SERP or search rankings.

Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google, following the best practices outlined below will make it easier for search engines to both crawl and index your content.

Search engine optimization is often about making small modifications to parts of your website, and not being obsessed with implementing the so-called SEO tricks.

Read: What is Google RankBrain.

When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide because they’re essential ingredients for any webpage, but you may not be making the most out of them.

The contents of this UPDATED SEO Guide includes:

  • Improving Site Structure
  • Improve the structure of your URLs
  • Create unique, accurate page titles
  • Make use of the “description” meta tag
  • Make your site easier to navigate
  • Optimizing Content
  • Offer quality content and services
  • Write better anchor text
  • Optimize your use of images
  • Use heading tags appropriately
  • Dealing with Crawlers
  • Make effective use of robots.txt
  • Be aware of rel=”nofollow” for links
  • SEO for Mobile Phones
  • Notify Google of mobile sites
  • Guide mobile users accurately
  • Promotions and Analysis
  • Promote your website in the right ways
  • Make use of free webmaster tools.

Download: The Search Engine Optimization Starter Guide in pdf format. (Link updated to point to latest version)

Read next: Useful tips for new bloggers.

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. Please read the entire post & the comments first, create a System Restore Point before making any changes to your system & be careful about any 3rd-party offers while installing freeware.


  1. Matt@Google SEO Tips

    Thanks dude, i love your seo ideas. Keyword analysis is the most important and hard work in search engine optimization. Google top and expensive keywords are very important to find out. Worth reading SEO article mate. I am going to bookmark your site, Cheers.

  2. Search Engine Optimization

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading.

  3. seo optimization tool

    There is really a lot more to say about this topic these days than ever before. I salute you for speaking out on it and making your site informative. Thanks

  4. Anai

    I’m new player in website and I want to know how my website can looking eazier by someone. How SEO work? And how I can do it?

  5. last week i had removed removed the Description meta tag… Now i will install it again 🙂

    Thanks for info !!

  6. Tesur

    Very good information Thank’s for your information, i will try to implement it to my sites.

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