Nowadays, several ways exist to take customer feedback or understand the market’s needs. Online Survey using Forms is one of the best ways to understand market trends by creating custom surveys. There are many online form builder apps, so you may find it challenging to select the most effective ones.

Online Forms and survey apps play a crucial role in data gathering and help you collect insights into what your customers think about your product. They are the go-to way to gather information and obtain valuable opinions from customers. They are used in psychology research to engage your audience in online surveys to gather the opinions, thoughts, and feelings of survey participants.
Online forms and surveys are used everywhere nowadays to gather software and service feedback, sign up for free trials, and record event registrations, and they also play a significant role in market research. Creating an online survey form is easy. All thanks to the survey apps available on the market, you can create unlimited forms and super surveys. Some of the online survey apps are free. Meanwhile, the paid version includes additional features.
In this article, we will discuss the five best online survey apps so that you can select the best option without facing any confusion. However, before moving into the main section, we will explain what an online survey is.
What is an Online Survey?

An online survey is a structured set of questions that your target audience completes over the Internet by filling up an online form. It helps companies to collect information from a broad audience for minimal cost. With an online survey, you can get an idea of who your users are, what information they are looking for, and what they want to accomplish.
Now, we will move into the main section of this article, where you will find information regarding the best five online survey & form builder apps.
Free Online Form Builders
If you are looking out to build online forms and super surveys for your clients, you are in the right place. here are some of the finest:
- Google Forms
- Microsoft Forms
- SoGoSurvey
- Cognito Forms
- Survey Monkey
- SmartSurvey
- Zoho Survey
- SurveyLegend
- Typeform.
Online survey tools are easy to use and help you create an awesome form in a few clicks. In this article, we round up some of the best free online survey tools that help you craft an online survey for your valuable clients. Most of their free plans offer a limited number of questions and surveys each month, so do go through the details on their site carefully.
1] Google Forms

Google Forms is a popular form builder that helps create unique forms, gather information, and organize it for free. Google Forms is an excellent tool for your upcoming campaigns, feedback, quick polls, and much more. It lets you use your logo, photo, and curated themes to create a unique survey with style. It also lets you collaborate with your team to build the form. Google Forms generates a responsive form that lets you edit and respond on any device. It creates real-time charts based on your survey responses and lets you view the data in Google Sheets. Get this form builder here.
2] Microsoft Forms

Microsoft Forms is a straightforward app that is designed to create quizzes, surveys, and polls easily. This online survey app also helps to collect customer feedback and various information on development strategies.
It helps collect real-time data and lets you analyze the results using Excel’s built-in filters, or you can even create a separate PivotTable report with Microsoft Forms.
It offers 12 pre-designed templates that help to create exciting online surveys and quizzes. All the templates are mobile-optimized, so you can easily open the surveys on mobile devices irrespective of their screen shape and size.
3] Zoho Survey

Zoho Survey is a useful form builder that lets you create your own survey in a few minutes. It features skip logic and piping and offers 25 question types to craft your perfect survey. Zoho Survey enables you to customize the themes and style. The surveys can be instantly shared over social media and ensure the total security of your data. Zoho Survey generates a responsive form that lets you edit and respond to it on any device. Additionally, It creates real-time graphics charts based on the responses to your survey and aids in making an informed decision based on the response trends. Get this form builder here.
4] SoGoSurvey

SoGoSurvey is a free online survey tool that anyone can use to create a survey form quickly. This robust online survey maker helps engage customers and measure customer satisfaction. It is easy to use a survey tool to create recruitment, feedback, contact, and other forms. The responses are tracked and delivered in real time. It provides a secure survey and full access to all the features at all times. Get this builder here.
5] Cognito Forms

Cognito Forms is an easy-to-use survey form builder that helps you to create unlimited forms for free. It is a powerful tool for creating feedback forms, registration forms, sign-up forms, contact forms, and much more. With the help of this tool, you can easily customize your style and embed forms directly to your website.
Cognito Forms enables you to manage the workflow and view the entries from any device. It embeds calculations and conditional logic to create a responsive form. It gives you the power to update entries, integrate data to external apps like Microsoft Flow, and create a customized PDF document. Try this builder here.
6] Survey Monkey

Survey Monkey is one of the most popular online survey apps, with a highly user-friendly interface. It also offers a wide variety of templates and unique features that quickly speed up the survey design process.
This app offers 13 different question types. Within this app, in addition to short answers and multiple-choice questions, users will also find rating scales, hierarchical drop-down menus, interactive sliders, and image-based questions.
This online survey app comes with a free basic plan that lets you create an unlimited number of surveys, as long as each has fewer than 10 questions. Moreover, SurveyMonkey offers paid plans ranging from $25/month to $99/month. Check out Survey Monkey free plan.
7] SmartSurvey

With the help of the SmartSurvey app, you can create, distribute, manage, and analyze responses to an unlimited number of surveys and questionnaires. It includes a wide range of question types, such as simple MCQs, choice matrix questions and text box questions.
SmartSurvey offers both free and paid pricing plans. If you choose the free basic plan, you can create unlimited surveys, but each survey can contain up to 15 questions. On the other hand, the premium pricing plans range from £30/month to £60/month.
This app is used by more than 100,000 users, including businesses, educational institutes, charities, and some of the world’s leading brands. Furthermore, this online survey app also specializes in providing survey solutions for multinational businesses and enterprise clients, offering dedicated support and secure data storage on EU-based servers. You can create surveys by heading over to Smart Survey official website.
8] SurveyLegend

SurveyLegend is a cloud-based online survey app that helps create mobile-friendly surveys, customize questions and track responses.
This online survey app will also allow you to collect various data & responses. Eventually, it will provide real-time analysis in multiple charts such as bar, pie, and NPS. Moreover, if you want, you can also export and share the collected data. Check out SurveyLegend Official Download Link.
9] Typeform

Typeform is an online survey app that helps create beautiful, engaging surveys that contain GIFs, images, and icons. This online survey app also allows you to add videos to your surveys. Initially, this app is free and will allow users to create three surveys, each with 10 questions.
Moreover, Typeform lets you preview how the visual elements will look as you build your survey within the same window. As a result, you can adjust the placement of each image for each question.
Check out Typeform and let us know what you think. The basic plan is free of cost, and provides 100 responses per month with an additional 10 questions per Typeform.
You can select the best as per your preferences. We loved Typeform for its elegant, easy-to-use interface. Furthermore, it also allowed us to play around with the background and create creative surveys.
Let us know which one you recommend.