Windows and Windows Phone Store Report and Download Trends

If you are a regular follower of Microsoft’s official blog, you might have noticed the latest Windows and Windows Phone Store Trends report in Windows Store. The report is based on detailed analysis on the basis of downloads by phone memory size, phone model, benefits of carrier billing, and the apps purchased.

The report says that Windows 8.1 has become the primary operating system and 92% of apps were downloaded by the users of Windows 8.1. Similarly, Windows Phone 8.1 devices reported around 65% download.

The report clearly shows the increasing adoption of Windows 8.1 and Windows Phone 8.1 by users. It also states that Lumia 520 is the most commonly used Windows Phone device being the source of more than the quarter of apps downloads.trends1

Windows and Windows Phone Store Trends in November

The report states that around 71% of apps were downloaded by the low-memory devices. The chart below shows a detailed report of downloads done by various low-memory devices.trends2

The analysis on category basis shows that the Windows Games topped the list of apps downloaded in November followed by the Tools & Productivity, Music & Videos, and Social apps.trends4

“While Games is the most-downloaded category, Social has more downloads per available app.”

Both in Windows and Windows Phone, Social is currently the #1 category with the maximum number of apps download. The U.S market shows the maximum number of downloaded followed by markets like China, India, France, UK, Brazil, Russia, and Mexico. As per the report posted by Microsoft Windows Phone Store in 191 markets and Windows Store is available in 242 markets.trends6

The trends update report also shows the languages most commonly used by the Windows Store customers. Surprisingly, the English language is used only by 25% of customers and other languages like Mandarin, Spanish, Portuguese, Brazilian and Russian language boasts a large percentage.

Check out the complete report at official blog post to know the in-app purchase generating maximum revenue, monetization options, expansion of carrier billing and much more.

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. Please read the entire post & the comments first, create a System Restore Point before making any changes to your system & be careful about any 3rd-party offers while installing freeware.