Windows Phone 7 Marketplace Policies have been announced by Microsoft. These guidelines will govern the application submission and certification process as Windows Phone 7 comes to market.
Given are few policies in brief :
- Annual registration fee of $99
- No limit to the number of paid apps submitted 5 free apps per registration, $19.99 each after that
- Free registration to DreamSpark students (same unlimited paid and 5 free apps applies)
- A new optional push notification service to help developers stay engaged with customers
- A new optional Trial API – trials mean more customers try your app, and less likelihood that they return it. The length or type of trial is fully controlled by the developer
- The ability to publish to all available Marketplace markets through a new “worldwide distribution” option, allowing developers to pay once and distribute broadly
- Wider range of business models; free, paid, freemium and ad-funded
- Equally important to many developers is what isn’t changing
- A revenue share of 70/30
- Developers manage their business with Marketplace via the self service portal http://developer.windowsphone.com
- Payout takes place monthly for developers that have earned more than USD$200 worldwide
- Developers can make ad funded applications
- All applications go through a process of technical and content certification
- Marketplace offers support for credit card commerce, and where available mobile operator billing.
- Microsoft continues its practice of publishing policies, guidelines, and submission process details to developers so they understand exactly how marketplace works.
The full list of Windows Phone 7 Marketplace policies is now available here.