Smartphones have changed how we interact with one another. As a society, we’ve become addicted to our phones and the way they can help us stay connected — but as a result, we’re spending more time heads-down with our phones, to the point that we become unaware of what’s happening around us.
With the launch of Windows Phone 7, Microsoft has planned advertising that pokes fun at the awkward moments our addiction to our phones can create.
“The campaign is built on a consumer insight that we believe will really resonate with people: as a society we’re spending more time heads-down with our phones than we are interacting with the people we’re sitting right in front of. When people see the ads for the first time, it’s amazing how much self-recognition there is — that sense of ‘I have totally done that.’
One of the core principles that guided us was that we wanted to start a conversation about how we could all benefit from a change in behavior and a different kind of phone experience”, says Todd Peters, corporate vice president of Microsoft’s Mobile Communications Marketing Group.
Microsoft promises to give a better smartphone experience with Windows Phone 7!
You can read the full interview here.