What Microsoft wants the PC market to look like – Microsoft outlines its expectations

Microsoft had recently held the Windows Hardware Engineering Conference (WinHEC) in China last December and in accordance to which they have released a video that highlights how Microsoft wants the PC market to look like. Well, this actually doesn’t come as a surprise since Microsoft has already showcased futuristic technologies including Hello and Ink. Microsoft wants its modern PC’s known for bringing cool designs, associated with better performance and new experiences.

Microsoft has also highlighted a rather interesting fact. 600 million Windows devices in use are more than four-year-old and owing to the age most of them are either running on Windows 7 or Windows 8. These are the very 600 million users that Microsoft wants to be onboard the Windows 10 by making them upgrade to a new PC. Again practically speaking this might not be that easy at all since most to the users in developing countries cannot afford to upgrade their machines regularly, instead, they use it till its broken beyond repair.

It goes without saying that Microsoft wants to see a lot of 2-in-1 and ultrabooks also on the hardware front they would prefer FHD IPS or better displays, precision touchpads and maybe some OEM innovations like bezel-less displays. Now in the next part, Microsoft has labeled its most innovative features as “hero features” and has been emphasizing on the same to achieve better sales.

The best part is that every year Microsoft will be focussing on each of the hero features for a certain period of the year, for instance last holiday season Microsoft emphasised on the Windows Ink in its promotion and now until march it will focus on the Windows Hello and security while from April to June Cortana will steal the limelight.

Below are the types of PC’s Microsoft is envisaging for the near future

  • PC’s for the people on the go, one who loves to create things and portability is a deciding factor. Microsoft will strengthen its range of two in ones with pens and will enhance the use case of cameras and Cortana.
  • PC’s that power mixed reality including the cheaper HoloLens-like headset that Microsoft is planning for the next holiday season. That said Windows 10 Creators Update will come with native support for virtual and augmented reality.
  • Well, when it comes to gaming PC’s Microsoft is the undisputed champion. Windows has been the most preferred operating system for the gamers since it offers a slew of customization and employs a more open ecosystem as opposed to the MacOS. Microsoft has also been trying to bring exclusive Xbox titles into Windows store and it’s only a matter of time when all the console games will be available in Windows 10.
  • Last but not the least Microsoft is also aiming at a much needed IoT push and it envisions new devices running Windows 10 IoT meant for vertical markets including retail and home. Microsoft is keen to stay at pace and also wants to be the first one when it comes to innovations, the SurfaceBook lineup has been gaining some traction and hopefully, Microsoft will diversify its product line further rather than just licensing the OEM’s.

It sure looks like the PC market could be in for a major overhaul!


Posted by on , in Category General with Tags
Mahit Huilgol is a Windows enthusiast, a blogger & a keen follower of everything Microsoft. He loves to keep a track of the Windows ecosystem and enjoys covering Windows 10 features & freeware.