Facebook is one of the most popular social networking websites currently. While there are many productive uses of Facebook also, people mostly use it for fun and to make a social connection with people worldwide. And, one has to add their personal details, pictures, interests and other personal information to connect with the like-minded people.
Most of the users never bother about what Facebook do with the information they add. If internet privacy has ever been your concern, you should know that Facebook and almost every other social networking website use your personal details to serve you with targeted advertisements, and make better friend’s suggestions.
What Facebook Knows About You
All your private data such as your contacts, phone number, email address, photos, posts you have published on your timeline, things you have bought online, adverts you’ve clicked as well as your other online activities, browsing habits, location, and so on.
Almost every detail you add on your Facebook account is used for some or the other purpose. In this post, we will learn about the different ways Facebook collects and uses your information. Also, how you can check what all is stored on the FB servers.
Facebook Targeted Ads
Have you ever felt that the ads on your timeline are made just for you? If yes, you are right. Every advertisement served to you on your Facebook Timeline is based on the interests you add in your account. Facebook servers know what you like or dislike, what you browse on the web and what you have recently shopped online. The ads are targeted to you on the basis of your age, gender, location and online activities.
Don’t worry Facebook is not stalking you, they just aggregate the data and make a list of people on the basis of their interests. For example, there is a list of people who are interested in watching cricket, a set of users who are interested in buying gadgets or web hosting online, or may be a set of people interested in buying dresses online and so on. These lists are then forwarded to the advertising agencies which then serve you the targeted advertisements which certainly increases the conversion rates.
Adjust Your Facebook advertising preferences
Yes, Facebook stores your details and use it to serve you the ads but the good news is that everything on your profile are under your control. Facebook gives you the entire control on your privacy settings and lets you adjust the advert preferences.
Whenever we like a page on Facebook or click on any advert or even when we add some location and check-in to some hotel; the data is stored on the servers and is then used to serve you the relevant ads. Nevertheless, you can always check the pages you’ve liked or the interests you have added on your account.
To manage Facebook Ad Preferences & opt out of Ad Tracking go to your Facebook Advert Preferences and adjust the settings there.
The page will show you the products and services you have added as your interests. The list is made on the basis of the adverts you click on Facebook and pages you like. Just the mouse cursor on any of them, click on the X button and it will be removed.
Most of you might not be aware of the fact that Facebook has your address book. Most of the users unknowingly upload their address book to Facebook which is then used to give you the friend’s suggestions. There is a tab of “People you may know” in the right sidebar of your Facebook Timeline. While the contacts and their information won’t be visible to anyone except you, but Facebook uses it to make friend suggestions thereby helping you to connect with more people you know. Then again, Facebook allows you to delete the contacts uploaded.
WhatsApp Account Information
If you don’t want Facebook to use your WhatsApp details, go to your WhatsApp Settings -> Account -> and Uncheck the tab saying, Share My account info.
Facebook also has the information of the device type you are using and the operating system and software installed on your device. Remember that when you sign-in to the third party applications via Facebook you are allowing the social network to access all your personal details, pictures, and interests.
Facebook makes sure that you know what you are doing by asking for your permissions every time. You just need to be alert!
Having read this, you may want to harden your Facebook Privacy Settings.