Google Websearch team announced that it will now consider the speed it takes for a website to load when ranking it in Google search results on Google.com.
“This change is part of our efforts to provide the best possible search experience for our users, as we’ve found that faster sites create happy users. Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also reduces operating costs. For these reasons, we’re now taking site speed into account in our search rankings.”
Site speed is just one of over 200 signals Google use to determine search ranking, and because it’s a new signal, it doesn’t carry as much weight as the relevance of a page.
For more visit Google.
Hopefully this will dissuade bloggers & webmasters from installing the crappy toolbars and too much junk on their websites which really delay load-time.