Most of the bloggers uses Google Adsense as one of the primary media to display ads but they forgot one thing – optimizing it! What most of the blogger normally do is that to monetize their blogs, they put 3 Ad units on their blog and leave it on their fate. And this is why they earn less revenue!
Depending on its niche, an average blog with 300-400 visitors has the tendency to earn approximately $1 daily and more if properly improvised for performance.
As I said, you need to track the performance of your ads for optimization. I have tried to put together every thing related to performance tracking in this post while being very brief as I don’t want to write loads of content, that you simply ignore.
Performance of your Ads can only be tracked by your channels and Ad units, all you need to do is see changes in them not daily but weekly.
Identify which Ad unit perform best: Its important for you to track your Ad unit performance, like which Ad unit is performing good, at which place. If you are not getting much page impressions and click from a particular Ad unit than its time to replace it with others.
TIP: Horizontal Link Unit performs best near the Navigation links at Top, Horizontal Ledger Board performs best at Top and in middle. Large square unit performs best in between content.
The above figure well describes where Ads should be placed for better performance.
Monitor your channels: Keep a track on your channels, and also name it intelligently, suppose you want to add a Square block in between content than you may name the channel as “Ad in Content – Sq” or “Ad in Footer – Lb” for adding a horizontal ledger board in footer. This will help you to differentiate among the channel and ad units wisely. Thus helps you in keeping a track on their performance at their positions.
Always see which channel is providing better CPM and clicks, and try to optimize low CPM channels.
Remember: Every blog is different and one trick that can work on some blog may not work on other that’s why performance tracking is necessary, you need to build your own Heat map and optimize it regularly
How to Optimize?
Place Ads in Hot spots like near the folds, up and below the title, in between the content. The “heat map” below, from Google, illustrates the ideal placing of ads on a typical web page layout. The colors fade from dark orange (strongest performance) to light yellow (weak) to white (weakest performance). Ads above the fold perform better than those below the fold and Ads placed near content and the navigation do well because users are focused on those areas of a page.
Read more on how you can earn more more from Google AdSense here.
Happy Blog Monetization!
Section Targeting of Google Ads is also something you may want to have a look at!