Paramount Digital Entertainment, a division of Paramount Pictures, announced today the availability of a brand new “School of Rock” app in the Windows Phone Marketplace that lets smartphone owners watch the full movie plus menus, bonus features and experiences not available on other mobile platforms.
“School of Rock” is the first of 10 Windows Phone 7 movie apps to be made available – other titles such as the Ben Stiller vehicle “Zoolander,” the action-packed feature film “GI Joe: The Rise of Cobra” and the documentary “Waiting for Superman” will soon be available, with more titles to come.
The new apps, created using Microsoft Silverlight multimedia technology, will give Windows Phone 7 owners the ability to create custom clips and view the movie with pop-up trivia powered by the ‘Scene It?’ movie trivia game.
In addition, the Silverlight-powered apps have a Movie Info feature offering users the ability to identify actors, objects, music and places in the movie, while providing rich, contextual information such as bios, descriptions and even maps to the locations.
To visit the official announcement on the enhanced movie apps visit the Microsoft announcement page.
To see how Silverlight was used to create the new movies apps, you can visit the Windows Phone Developer Blog post.
The agreement with Paramount is the second partnership announced regarding Windows Phone 7 this week. Microsoft announced Monday that nationwide auto insurer GEICO has agreed to support Windows Phone 7 as a corporate smartphone for its 24,000 employees so they can make calls, send e-mail, set up business appointments, attend meetings and keep track of vital corporate data all on the go.
The School of Rock movie app is available from the Marketplace hub on all Windows Phone 7 devices, or on the desktop via the free Zune PC software here.