Microsoft is developing OfficeTalk, an app based on microblogging platform, for the Enterprise sector.
This concept test applies the base capabilities of microblogging to a business environment, enabling employees to post their thoughts, activities, and potentially valuable information to anyone who might be interested.
“Like any good researcher, we have tested this concept on ourselves first and insights surfaced quickly. In fact, it was one of the most popular internal concept tests to date. Not only was the obvious demonstrated, that people don’t limit microblogging activity to the purely social, but that even an IT managed implementation focused on business productivity can spread quickly across informal networks and create unique collaboration efficiencies and experiences.”