In a surprise move by Microsoft, which has been very hushed on the subject, the company has released sales figures for Windows Phone 7 with good news of 1.5 million devices sold during the first six weeks of sales.
The news was announced today via a Microsoft News Center in an interview with Achim Berg, Vice President of Mobile Communications and Business.
Several questions asked shows that Microsoft is pleased with the results on the early sales and is meeting expectations for a new Smart Phone in an already established competition available.
News Center: Windows Phone 7 has been in market for almost two months now worldwide, how are sales going?
Berg: Sales are ramping well as our reputation is growing for offering users a unique experience and are in line with our expectations – especially when compared to other new platform introductions. With a new platform you have to look at a couple of things, first of all customer satisfaction. As I mentioned before, we’ve seen great response on the complete mobile phone experience.
Another is phone manufacturer sales – phones being bought and stocked by mobile operators and retailers on their way to customers. We are pleased that phone manufacturers sold over 1.5 million phones in the first six weeks, which helps build customer momentum and retail presence.
We know we have tough competition, and this is a completely new product. We’re in the race – it’s not a sprint but we are certainly gaining momentum and we’re in it for the long run.
News Center: The Smart Phone industry is so competitive, how will you catch up?
Berg: We all know that the competition is extreme in this industry, and we have to compete on multiple fronts. We have to deliver a great product that people want to use. We have a different point of view than just delivering apps, and we have received great customer feedback on our approach. We are working on updates that will take us to the next level. Plus, we have great support from the ecosystem including developers, operators and device manufacturers, which will add to momentum we are already seeing.
From this perspective, we’re in a good place. We are on a path to begin releasing the first of several updates in the next couple of months, and several more mobile operators around the world will introduce Windows Phone 7 on their network in 2011 and we will have a broader portfolio of devices from phone manufacturers at different price points delivering on our commitment of providing customers choice. We believe doing these things right will lead to continued success.
A few notable remarks by Berg include overall customer satisfaction so far, Windows Phone 7 joining more Mobile Phone operators in 2011 and 18,000 developers building applications for the Windows Phone 7 Marketplace. Though just joining the Smart Phone Industry, Windows Phone 7 so far is proving it isn’t coming in quietly.
View the full interview from the Microsoft News Center