Microsoft updates criteria for classifying Adware; will stop it and notify the user

Most computer users find Adware frustrating to the core since it undermines your authority. It installs on your system and then intrudes on your privacy! Microsoft has planned to take stern action against this act.  It has updated its objective criteria laying down strict conditions for programs to be qualified as no-adware for installation on the OS. Programs that do not follow these rules will be classified as adware and dumped following user’s consent. The decision comes in the wake of the incidents leading to downloading of potentially unwanted software or PUPs.

Many programs use advertising as a form of payment for the program, a norm generally acceptable unless the process starts interfering with customer’s Windows experience. To this end, programs serving reminders and promoting goods and services of brands other than them will be viewed as suspicious and labelled adware – not adhering to the objective criteria rules.

With updated objective criteria, Microsoft products, including Windows, upon detecting adware will immediately stop the program and notify the user. The user can dump it or restore should he find it of some use to him.

Microsoft goes on to educate users on certain subjects.

A method to close the ad

The updated objective criteria make it mandatory to have a close button displayed, alongside the ads.

Close button

In the case of pop-up advertisements, Microsoft makes it essential to have a working window close button.

Popup windows

The name of the program that is creating the ad

It must respectfully submit the information that your program is making the ads, if it is doing so. Abiding by the policy would ensure that users know the ads playing are being shown by a specific program and wouldn’t be there if it was not for the installed program. Some of the readily apparent ways that Microsoft recognizes, is the use of phrases like “Ads by …”, “… ads”, “Powered by …”, “This ad served …”, or “This ad is from …”.

program creating ad

A way to uninstall the program that is making the ads

The final part involves leaving scope for the user to uninstall the miscreants of the internet. For example, individual programs that show up promotion notifications in Internet Explorer should list an uninstall entry in the Windows control panel.

What happens to detected Adware

If a Microsoft product comes across a program it recognizes as adware, it will instantly notify the user and prompt him to take recommended action. If the user fails to respond, the company’s security product will let the program run until the user realizes the nuisance it causes and decides to stop it in the first place. These changes in classifying adware will come into effect on July 1, 2014, says Microsoft.

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. Please read the entire post & the comments first, create a System Restore Point before making any changes to your system & be careful about any 3rd-party offers while installing freeware.