Is the Google Panda Update partial to blogs?

Prior to the Panda Update which Google introduced to optimize or rationalize its search results and to penalize content farms, The Windows Club was getting indexed almost instantaneously and was also ranking pretty well in the search results.

But the Panda update has changed all that!

The Google Panda Search Algorithm Update has broken many a bloggers hearts … and backs too! They found that within a week their carefully cultivated Google search traffic had taken a beating. Most tech bloggers I know of and who run quality tech blogs, are puzzled and intrigued as they have seen their Google search rankings plummet. The drops have been pretty steep too – ranging from 30-60%.

I too have seen drop of almost 30-40 % in my Google search engine traffic. Well, Google owns the internet … sort of … and they can actually make or break a website! So there is nothing much one can do really!

The declared aims of Panda Update are noble – to remove content farms and poor quality sites from the top of Google’s results pages.

Trust us. We’re putting the bad guys on one side, and the good guys on the other, said Google.

I completely respect the fact that it is their prerogative to judge where should rank in its search results and whether to choose to label TWC as a content farm or not.

But an incident today makes me question the effectiveness of the Panda Update.  The reason? Even after 2-3 hours a post of mine was now not indexed, but a blog which simply displays my feed title ranked in the search results.

I wanted to see if my post Xbox 360 gets several new features and games had got indexed. In the past, I used to see the post being indexed in almost a few minutes. But this time when I searched for “Xbox 360 gets several new features and games”, in quotes, after around 2 hours, I received this results from

A blog (domain owned by Google) in Spanish language, which displayed only the feed title in his sidebar however had got indexed, and appeared as the only entry in the search result, but my post had not.

Google says original content would be preferred, but in this case, I am the original content generator. So where am I? Either Google, post the Panda Update, has decided to dump me … or the Panda update has messed up things somewhere!

The search landscape is changing, Bing is making strides in the US market. Understandably, Google too is making changes to give the users the best results, if it wants to continue to maintain its lead. But did something really go wrong somewhere in the Panda Update? No idea! Google will not disclose if it has. What bloggers like me can only hope is that they take the appropriate steps fast.

With this post, I only wish to highlight the plight of some bloggers like me, who know little of SEO, who have been left scratching their heads and asking “Whats going on? Whats going wrong!?” and try to take some corrective steps to try and regain lost web traffic.

UPDATE: Things have changed and traffic is much better for this site. 🙂

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Anand Khanse is the Admin of, a 10-year Microsoft MVP Awardee in Windows (2006-16) & a Windows Insider MVP. Please read the entire post & the comments first, create a System Restore Point before making any changes to your system & be careful about any 3rd-party offers while installing freeware.


  1. HackToHell

    I totally agree with you guys 🙂 Google always loves blogs and in fact having in there is a real advantage . blogs have better PR’s always

  2. NitinA@TWC

    This thing is really horrifying for bloggers. As we totally depends on Google. Is it something to kill other blogging platforms?? If Yes, then where is the Google’s real motto of “Don’t be evil“?

  3. Sean

    Without being disrespectful, your post’s argument carries as much weight as if you had blamed the boogeyman for not indexing your site.

    First of all, Index time and speed is a factor of technology performance and the results displayed initially are down to the vagaries of which server passes you results and at what point in it might be in with relation to the database update.

    It takes HOURS from the point at which a piece of content is indexed for it to be fully available to all search servers. Two hours and a single piece of content is hardly a sample.

    Secondly, Panda had NOTHING to do with indexing performance. It was a tweak to one or two of the approximately 200 indicators Google uses to rank sites. Duplicate content with lots of adwords around it got slapped pretty hard – that probably explains the Windows Club getting hit.

    Thirdly, Blogspot has a higher PageRank than the Windows Club so it will attract more indexing spiders by that fact alone. And yes, Google does favor it’s own properties – YouTube,, etc…

    Finally, the next time you want to find out if your site has been indexed don’t just throw up a search with really Generic terms like “XBox 360 gets several new features…”. The best thing to do to see if your page has been indexed is to make note of the URL, then do a inurl:”xbox360-gets-new” or whatever the pretty permalink is. If you don’t see it there wait a few hours and check again.

  4. Ankur

    thats not fair … blogspot enjoying the benefit and we bloggers are suffering unnecessarily

  5. Thanks for throwing some light Sean. Upfront let me confess I am no SEO expert. Never have I blamed Google for not indexing my post fast – for it is after all their algorithm. And I am also aware that Panda has nothing to do with indexing.

    What I am saying is that till some time back, my posts used to acually get indexed in 10-15 mins max and it was the case since atleast the last year or more. But since the last few posts, I started noticing that it was taking hours or even upto 12 hours. That is something which had changed for me. So it was not a rant based on a single post but what I had noticed in the last few days atleast.

    Whats had also changed for me is that my Google search traffic had plummetted. Just added an image above in the post.

  6. 14yearwebmaster

    With all due respect to Sean, he’s wrong. Despite what Google says officially, there’s always more to it. They don’t want to give away their trade secrets, and they just blatantly lie. I’ve seen it many times in the past 14 years of website building.
    Despite who you contact, they’ll never tell you why you’ve been demoted. I’ve never dealt with a company that does such a poor job at customer relations as Google.
    If you did well before Panda, and aren’t violating their guidelines, I’d advise not changing a thing. Past experience with my own websites says that you’ll probably bubble back up on the SERP within 3-6 months.
    Panda DID affect indexing. When Google penalizes you, they slow the crawl rate dramatically. If you have enough pages, some will never get indexed at all.

  7. SEOBoy

    @Sean: Since when did PR have anything to do with attracting more indexing spiders?

  8. HitMe WithIt

    Yup. You are correct in your suspicions. I have known for a long time now that, if i want to get a site high up in the google results I just use a blogspot blog, update it regularly for the first few weeks and sit and watch it rise in the results. It really is that simple. I tried it with a different blog site and it didn’t even appear!!
    Google most certainly PREFERS their own BLOG!
    Wouldn’t be anything to do with ads would it?
    Do no evil?

  9. I agree with sean here. I think theWindowsClub needs to change some things to actually make it Panda update friendly. I am not a Google or Panda update expert but looks like reducing AD numbers and improving on article content may help.
    I read on one other blog called ( i am sure you would know about it) that Amit (labnol owner) was able to recover the lost google search visitors after making such improvements on his blog.

  10. HackToHell

    On June 5-6 , PANDA ran on all blogspot domains and pulled down the PR of MANY BLOGS 🙁

  11. ^ Thanks for this bit of info. Wasn’t aware of it.

  12. john

    Trustworthy post! Indeed Google panda update broken many bloggers heart and it’s only affected farms content and poor quality sites. Using these guidelines we can increase our site traffic.

    internet marketing

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