Google loses 16% of its user share; Bing gains!

Almost all Softies proudly beam that they are ‘BING’ guys. And by BING, they mean ‘Best Is Not Good’. They get into an argument if one says BING is only a search engine. For its also a decision engine. And frankly, Bing has got a lovely user interface – unlike the usual white background of Google. However, the Google Doodle sets itself apart from all the rest. 

BING, though being relatively new when compared to the search giant GOOGLE, is making inroads into the latter’s share and Microsoft is a proud owner now!

According to Compete, from May 2010 to May 2011, Google lost 16% of its user share, declining from 73.9% to 63.6%. At the same time, Microsoft-powered BING surprisingly jumped from 9.75 to 17%, an incredible 75% increase in user share. Other search engines namely Yahoo, Ask and AOL grew but slightly, showing that most of Bing’s gain has been at the expense of Google.

The number of search queries on each site also showed a gain for Microsoft, according to Compete. Google’s query volume fell to 9.5 million in May, compared with 10.8 million a year ago, a 12.4 percent loss. The number of queries for Microsoft rose to 2.5 million last month from 1.4 million last May, an increase of 78 percent.

Looking at the number of actual Web site visitors, Google drew 138 million people to its site in May, compared with 162 million in May 2010, a drop of almost 15 percent. In contrast, Microsoft saw its visitors climb to 93 million last month, compared with 61 million in May of last year, a jump of 53 percent.

The above statistics reveal the increasing popularity of Bing, the search engine from Microsoft. Though it might be quite difficult for Google loyalists to switch over to Bing but when it comes to results and statistics, Bing does manage to impress us. However Google remains firmly on top of the search engine market and is not going to relinquish that position anytime soon.

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Microsoft Student Partner | Computer Science graduate | Loves flirting with technology | Author at The Geeks Club | Lives on the web at @asrartheone


  1. John Cary

    Obviously Microsoft did their research when developing Bing, the look is the antithesis of Google. I remember reading articles about how was so ingenious and simple, now it looks outdated and can be hard on my eyes.

  2. TechPakora

    but its very difficult to beat google as far as i know

  3. Vishal

    Its good news and Microsoft must include new features like auto-search like Google’s Instant search! And also the search suggestions must be improved than present. And integration into many more gadgets, social sites and browsers(making bing search as default factory setting in firefox and Opera) will steady the improvement!

  4. @TechPakora – Bing doesn’t need to “beat” Google. They just need to compete well with Google. Remember, for every 1% of search market share = $1 billion income. (something that the division Bing is in, needs! lol)

  5. Abhilash

    For the last 1 1/2 year, I’m using BING and is pretty happy with it.

  6. Mr.m6

    It’s a shame that Bing is still in beta in a lot of countries. Compare the Dutch and US Bing, major difference between those two .

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