This study by Catalyst Group has gathered users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs.

 Key Findings:

Most users preferred the Bing visual design and thought that it was slightly better in terms of organization and refinement options. “Bing feels warmer and more inviting than Google“.

However, despite some positive factors in Bing’sfavor, users thought that both search engines produced equally relevant results. Overall, most users stated they would continue using Google over Bing and were unlikely to switch.

For the camera search, Bing attracted 150% more user viewing time to the ad space at the top of the search result.

Catalyst Group Bing V. Google Usability Study –

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