Looks like Nokia is in the mood to really create a splash for its Nokia Lumia 800 phones in India - not just on the ground, but even in the skies! Nokia has tied up with Jet Airways in India to display their advertisements on the exterior surface, windows, as well as inside its aircrafts. Air travellers in India are now finding Jet Airways aircrafts in India being covered with advertisements of Nokia Lumia 800 Windows Phone.
This move could be win-win situation for both Jet Airways and Nokia, as the extras revenues would help boost Jet’s revenues to make up for a sliding turnover from its core operations of flying aeroplanes.
For Nokia its means – great innovative exposure!
Nokia India also plans to paint cars, taxis and buses with their Lumia phone design. Called Amazing Everyday, this will be the biggest advertising and marketing blitz that Nokia India has launched for any product so far, in India.
Nokia has also announced the ‘Spot the Lumia’ consumer competition. To participate in this contest, consumers will have to spot the Nokia Lumia plane actually, at Nokia retail or even on TV, and then upload the picture on facebook.com/nokiaindia.
50 lucky consumers with the most innovative pictures will get to attend an amazing Sky Party, a 2 hour extravaganza on board the Nokia Lumia Jet Airways flight, on January 20th.
The entire campaign has been conceptualized and executed by Lintas Initiative and is a first in the history of airline advertising.
Check out these images.
Watch the video – making of the The Nokia Lumia 800 airplane wrap.