Move your Yahoo! Search campaigns into Microsoft Advertising adCenter

Since last week, Bing is powering Yahoo!’s search results in the US and Canada (English only for now, the other languages will come in the weeks and months ahead) as part of Microsoft and Yahoo!’s search alliance. This week, advertisers can begin moving their Yahoo! Search campaigns into Microsoft Advertising adCenter.

Soon, you will be able to advertise on Yahoo! Search and Bing with one ad buy through Microsoft Advertising adCenter!

If you already have a Yahoo! Search Marketing account:

  • Sign in to your Yahoo! Search Marketing account
  • Click the adCenter tab to begin transitioning your campaigns into adCenter.

If you don’t have a Yahoo! Search Marketing account:

  • Prepare your campaigns for Yahoo! Search and Bing.
  • Use Microsoft Advertising Intelligence to update your keyword list based on the actual queries that searchers are using on Bing, and tailor your bidding strategies by looking at performance indicators like clicks, impressions, position, click-through rate, and cost per click.

The paid search transition is expected to be complete by the end of October, which will allow your adCenter ads to reach more than 159 million searchers in the U.S. and 15 million in Canada on Yahoo! Search and Bing.

If you currently advertise with Yahoo!, you need to understand few features in Yahoo! Search Marketing that differ from those in adCenter. You can download the full feature comparison guide here.

For more details on the transition, please visit the Yahoo! Transition Center.

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Abhishek Baxi writes on the Windows ecosystem and hosts an online show - Microsoft Talk (MSTalk.in) and owns the Windows Phone portal - I Love Windows Phone (ilovewindowsphone.in). He lives at www.baxiabhishek.info and talks incessantly on Twitter.