How much is the top spot on Google actually worth? Well, according to a study done by an advertising network, it is double the traffic of the #2 spot!
A Search Engine Results Page or SERP is the listing of web pages which are displayed by any search engine, in response to a search for the keyword or query.
Here are the main findings of the study:
- The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
- The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic.
A must-read for bloggers at Chitika!