Importance of Google Search Engine Result Page Ranking

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How much is the top spot on Google actually worth?  Well, according  to a study done by an advertising network, it is double the traffic of the #2 spot!

google serp Importance of Google Search Engine Result Page Ranking

A Search Engine Results Page or SERP is the listing of web pages which are displayed by any search engine, in response to a search for the keyword or query.

Here are the main findings of the study:

  • The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.
  • The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1.  Going from the 11th spot to 10th sees a 143% jump in traffic.

A must-read for bloggers at Chitika!

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Anand aka HappyAndyK is an end-user Windows enthusiast, a Microsoft MVP in Windows Desktop Experience since 2007, and the Admin of TheWindowsClub.com, TheGeeksClub.com & WinVistaClub.com. Creating a System Restore Point before trying out a new software or a tweak is always recommended.

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