Google first introduced its URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since its initial release, Google integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator. Today however Google has launched a new website for goo.gl.
With goo.gl, every time you shorten and use its URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.
- Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
- Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
- Speed: We’ve more than doubled our speed in just over nine months.
If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles.
This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.
Check out goo.gl.