Apple has released three new I’m a PC – I’m a Mac ads targeting Windows 7. These ads have been launched coinciding with the Windows 7 launch.

Negative advertising has done well & worked for Apple. It has always harped upon the perceived short-comings of Windows; conveniently ignoring the simple things a Mac cannot do! But will it work against Windows 7; or has the consumer smartened up!?

I would really love to see a Mac ad talking about its own product, someday !

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