A number of conceptual TV commercial spots by director Marty Martin produced for Microsoft with a tight budget, short 3 days deadline and a Canon 5D Mark II SLR gives some clues to what the up and coming mainstream worldwide launch campaign for Windows 7 might focus on and look like.
Windows 7 College Spots – Shake – Canon 5D Mark II from Marty Martin on Vimeo.
The final scene of all the spots illustrate Windows 7 in use, putting into context what the rest of the ad is about.
If this assumption is correct, then the Windows 7 campaign would address at least one criticism of Windows Vista’s “Wow starts now” campaign where the product was almost completely ignored except for the iconic but non-sequitor Flip 3D reference.
Enjoy!
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